Messerer

Brand development for Messerer Jewellery

Founded a quarter of a century ago, Messerer Jewellery from Zurich stands for passion and hand-crafted distinctive fine jewellery of the highest quality.

gyselroth™ supported Messerer in refreshing their brand for their 25th anniversary. The aim was to express the distinctiveness of the workshop’s creations more powerfully and to provide more space for them.

gyselroth™ created a new typeface and logo as well as new photographs to emphasise the closeness to the customers and highlight the sophisticated manufacturing process of the individually crafted jewellery. In addition, classical music, specially recorded for the company’s website, accompanies the visitor through the world of Messerer Jewellery.

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The new photographs emphasise the closeness to the customers and highlight the sophisticated manufacturing process of the individually crafted jewellery, enhancing presence and distinction.
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