Hottingen

Brand development for the business school

Hottingen is the business school in the Greater Zurich Area.

gyselroth™ developed the new brand identity to strengthen the public appearance and to set it apart from other high schools. The need for a new brand identity was the result of the project «F+O» initiated by the education department. «F+O» stand for leadership and organisation of high schools. Each high school outlined a school strategy and drafted an action plan with regard to marketing. The school’s former presence had been developed ten years previously under completely different preconditions and no longer supported the newly desired positioning of the school as a «Centre of Competence for Economy and Law». Therefore the school’s brand identity was completely overhauled. Since then gyselroth™ has been supporting the school in all questions of brand management and realisation of new projects, for instance in setting up an alumni network or the school’s first app with real-time access to the timetable.

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The letter «h» as a hallmark of the brand identity can be playfully combined with content and has a distinctive design.
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